What’s Your Story?
Every picture tells a story. Here is the story behind this one. Our neighbor Floyd is a Vietnam Veteran. After coming home from the war, he drove a CTA bus for 20 years and retired with full benefits. But Floyd, not one to sit around, took the Sheriff’s Deputy Exam...
Stock Photography Tips
Have you considered stock photography for your organization's website or other marketing channels? If you're not familiar with stock photography, it simply means photos that are "in stock." In other words, instead of hiring a photographer to shoot images for you, you...
The Takeover Documentary
It’s May of 1968. Little more than a month has passed since the assassination of Martin Luther King. The West and South Sides of Chicago have seen riots and burned businesses. At Northwestern University’s main campus in Evanston, black students have been admitted for...
Why you should buy your own domain name
Although you might feel overwhelmed at the responsibility for buying your own domain name, it's worth the effort to do so. As a business owner, owning your own domain name is important if you ever want to change website developers. Buying the domain is much easier...
A website needs these things to exist
A Domain name or url is the web address that customers will use to find your website on the internet. A domain name should be something memorable and preferably something to do with what your website is about or contains. The shorter the better to decrease the chance...
So why do people shop online? Part 2
It’s easier to compare products and offers online Comparing prices online is much easier than going to each store and checking prices. A google search will bring up tons of choices including places you may not have considered. Customers can buy products that...
So why do people shop online?
Convenience is a big factor Customers can make purchases when they have time. This is sometimes after the brick and mortar store is already closed or while they are waiting in line for something else. Shopping online is a great alternative for customers who have...
So why are websites so important? Part 2
Website Frequently Asked Questions reduce the need for customer support – If your customers or potential customers can find the answers they need on your website, this will reduce the need to answer their questions by phone or email. This is especially good if you or...
So why are websites so important?
Websites get your business found – People search for everything on google and other search engines. If you don’t have a website, you won’t be in the running for their business and your competitor might get the business instead. People might also search for your...
Are You Using a Password Manager?
Using the same password and email combination on multiple websites could mean disaster if any of those websites gets hacked. Keeping login information for multiple websites gets tricky. That's where using a Password Manager can help you remember all of those login...