It’s easier to compare products and offers online
Comparing prices online is much easier than going to each store and checking prices. A google search will bring up tons of choices including places you may not have considered.
Customers can buy products that are not available in their area.
If a customer wants to buy something that is unique and can be shipped, they have just increased their ability to buy that item.
I will often research an item I want to buy to see where I can find it locally. If I can’t find it locally, I will order it online.
You mean I don’t have to carry that to my car or on the bus? This is especially helpful for oversized products.