Convenience is a big factor
Customers can make purchases when they have time. This is sometimes after the brick and mortar store is already closed or while they are waiting in line for something else.
Shopping online is a great alternative for customers who are homebound due to health, injury or transportation challenges. It’s also great for new moms and parents watching their kids at sports practice.
Buying online is often quicker than visiting stores in person
If shoppers don’t have to leave their house, get into their car or wait for public transportation, find a parking spot or wait in line, they are saving time. Think holiday crowds and busy schedules including work and kids.