Website Frequently Asked Questions reduce the need for customer support –

If your customers or potential customers can find the answers they need on your website, this will reduce the need to answer their questions by phone or email.

This is especially good if you or your staff spend a lot of time answering the same questions over and over again.

Common questions include: payments accepted, directions to your location, product specifications, store hours, terms and conditions, and return policies.

You can also make forms that customers need available for download on your website. Now you have reduced how many times you need to mail forms to your customers who need them.


Websites give you and your company a voice –

Having your own website gives you the opportunity to post your own content in your own words. This is a very powerful way to let your customers and potential customers get a feel for you, your company and your products or services. A blog is a great way to do this.

A website that allows you to change and add content is much more flexible than printed materials. A website flows and evolves, it’s not set in stone.


Americans are relying on the internet more and more for everything from reading the news to paying bills –

According to Wikipedia, product sales totaled $142.5 billion, representing about 8% of retail product sales in the US.


You can find part 1 of this series here.